Friday, March 10, 2006

BMW market analysis

I did a little paper for my marketing class, origionaly written in word, and I did a 5minute cut-paste to openoffice for the export to PDF. its a little rough around the gills, but the content is there. It has some pictures, and a few sources that pertain to the 1200GS and how the HP2 has been entered in almost every major off road race. my conclusion is that the HP2 is being used to prove the technology of the 1200GS so that the 1200GS can be more closely associated with off road capability instead of the behemouth monstrosity that the 1150GS has turned into and people saw in long way round. I tried a free hosting site,, so an we'll see if the link works bmw north american market analysis I have omiited my name from the file, so if anyone is going to reference it, email me and I'll give you my name. the high level page for is here in case the first link doesn't wrok. If you want the presentation I used for my 5-min class discussion you can have it. it was just a few slides to talk to abou the history, the current market position, and what my take of the strategy was. my bike is on the last slide. (CTRL-L) is the shortcut for full screen in acrobat

1 comment:

forkev said...

what a good writup. well worded, and fun to read.